SEO may not be that difficult, but it certainly is not easy either. If you want to rank well in the search engines there are some rules that you need to adhere to. When it comes to ranking well in SERPs, the common perception is that MSN is the easiest, followed by Yahoo and then Google. The thought is that Google places too much value on older pages. That means that even if your website has a lot of relevant content, it may not rank in the top ten for your main keyword.
All right, let’s get to the point. The first thing you need to work on is links. You need links and lots of them coming from sites that are relevant to the content on yours. For some search engines, relevancy does not matter as much as others, but for Google, it matters big time.
Now where are these links going to come from? They can come from quality web directories, article directories, or from other sites that relate to your niche. You gain relevancy in directories by submitting to the most relevant category on your website. With directories, you should be careful of any site that has more than 20 outgoing links listed per page or displays excessive ads.
You can also receive backlinks by writing and publishing relevant articles on article directories. Make sure that you include keywords that you are targeting within the article itself. When writing the article, keep it on point and make it engaging to encourage readership. Use examples to enhance your points and add credibility. Most importantly, include the link back to your website within the author resource box. Without that, the whole process is kind of pointless. Once the article is written, search for some article directories and start submitting.
Reciprocal linking is not recommended as Google frowns on this activity. Excessive reciprocal linking could result in penalties or even banning from search engines. If you take part in this activity, do so with moderation and extreme care. Three-way linking was developed to evade detection, but Google claims to be able to identify these activities as well. Given the minimal rewards of reciprocal linking, the risk may not be worth it.
Good optimization for search engines will take time. It does not happen overnight, so prepare for a consistent and dedicated approach. There is a certain satisfaction in achieving goals and adapting strategies as search engine algorithms change. Keep in mind that if you focus on Google, rankings in other search engines should also improve.
SEO does not have to be expensive, but it will require an investment of time or money. If you choose to go low budget, be prepared to invest your time.
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