Increasing Link Popularity
Search engines are the gateway to the Internet; they are the first tool that potential customers use to find the products and services they need. This is why link popularity is so imperative. If customers do not find your website, you have no possibility of making any sales.
You're probably wondering what the blazes are popular about a link! Well, in a word - plenty! Link popularity refers to the ranking assigned to your website by the search engines, determining the ranking your page gets when keywords are entered into a search engine. So, how do I make my link popular?
Search engines give status and ranking to sites that have links from related, quality sites. It's a simple but very important formula. Google created this system, and now virtually all popular search engines employ it to rank web pages in their indexes.
The more commonly used your keyword is, the harder it will be to achieve link popularity. But don’t be discouraged; there are tried and true ways of achieving link popularity using the most competitive keywords.
A few things you should be aware of: just linking up with a large number of other websites will not achieve link popularity. In fact, it may have the opposite effect, especially with link farms—pages containing indiscriminate links. Search engines may discriminate against your website if you are associated with a link farm, so steer clear of them!
The quality of the site you are linking to is also crucial. Never link to a page you have reservations about your visitors seeing. Linking to low-quality sites will lessen your link popularity or completely destroy it.
To achieve supreme link popularity and improve your rankings on all popular search engines, start by getting a listing in a popular directory, such as Open Directory Project or Yahoo. For business-related sites, listing on Yahoo, though it costs around $300 a year, can be worthwhile. Non-commercial listings are free but take time and follow-up.
Aim to be listed in the highest level of the appropriate category. For example, if your company ships Alpaca wool, do not submit your listing to an unrelated category. Instead, look for a more specific one, like "Fine Alpaca Wool," to associate with culture and quality.
After obtaining directory listings, locate other quality sites that will increase your link popularity. Seek out related sites that could be useful to your visitors and expand your customer base. For instance, linking to a site that sells knitting supplies would benefit both parties.
When looking for potential linking partners, use Google and enter keywords relevant to your site. Look for quality, highly ranked, non-competing websites that have resource pages. Assess their quality, graphics, and ease of use before reaching out.
Once you identify a good prospect, add a link to their site on your own links page. This shows good faith and significantly increases your chances of reciprocity. Contact the webmaster and let them know about the link you've added. Flattery goes a long way—express your appreciation for their site and provide your links page's address.
Continue this process with as many relevant sites as possible. After emailing, check these websites frequently to see if they’ve added your link. If after a month you don’t see it, send a polite follow-up email.
Finally, set a schedule to check your ranking in search engines to see if your link popularity has improved. This process takes time and effort, so be prepared for a labor-intensive journey to improve your link popularity.
Ensure your site is visually appealing and user-friendly, as a beautiful site encourages others to link to you. Keep working at this process until you achieve link popularity stardom!
Tips for Increasing Link Popularity:
- Get listed in reputable directories.
- Seek quality linking partners.
- Avoid link farms.
- Ensure your site is appealing and user-friendly.
- Regularly check your ranking and adjust strategies accordingly.
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