Hosting local training events is a fantastic way to connect with your community and establish yourself as an expert. If you've primarily operated online or with distant audiences, bringing your training to a local venue can significantly enhance your visibility.
* Give Yourself Enough Lead Time – For smaller workshops, aim for a lead time of about six weeks. This allows you to find a venue, promote the event, and generate interest. For larger events, consider a year of preparation.
* Develop Awesome Promotional Materials – Tailor your promotional materials specifically for your local audience. A focused marketing approach will help locals discover and sign up for your event.
* Focus on Benefits of Attending – Clearly communicate the benefits attendees will receive. When your marketing emphasizes what participants will learn and why it matters, they’ll be more inclined to attend.
* Use Many Types of Media to Get the Word Out – Don’t limit your outreach to online channels. Utilize local newspapers, radio, TV, and community bulletin boards to ensure your event reaches a wide audience.
* Partner Up with Someone Else – Collaborating with another expert in your community can boost attendance. Remember, partnerships can enhance both parties' offerings and expand your reach.
* Set Up a Simple Registration System – Offer both online and offline registration options. Not all locals may be comfortable registering online, so providing a phone option can help ensure everyone can sign up.
* Network at Other People’s Events – While preparing for your own event, continue networking. Share information about your event at other gatherings to increase local interest.
* Follow-up – Engage with anyone who expresses interest in your event. Whether it’s through email or in person, follow up to build relationships and encourage attendance.
Opening a few seats for local attendees can pave the way for future events and workshops, helping to establish your expertise in the local small business community. Local training events are a powerful way to connect and grow as an expert.
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